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  1. Resources
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Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

02 Oct 2025

Business confidence falls to new record low

Business confidence fell to its lowest level on record in September, driven by concerns over soaring costs, according to a survey conducted by the Institute of Directors (IoD).

01 Oct 2025

Digitally excluded taxpayers urged to consider MTD exemption

The Low Incomes Tax Reform Group (LITRG) is urging taxpayers who cannot manage their tax affairs digitally and are set to begin using Making Tax Digital for Income Tax (MTD for IT) to check whether they are able to claim an exemption.

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Keller & Co. is a trading style of Keller Accountancy Services Limited Registered in England and Wales No 4329241.

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